Principles of Marketing

[vc_row][vc_column][vc_row_inner][vc_column_inner][vc_custom_heading text=”Principles of Marketing” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:800%20bold%20regular%3A800%3Anormal”][/vc_column_inner][/vc_row_inner][vc_column_text]This course can be used as a study resource, for professional development, or to earn college credit by passing a CLEP™ exam (multiple-choice examination).  Each college sets its own credit-granting policies for the exam, so check with your college admissions office, test center, or academic adviser before taking the test.  

The Principles of Marketing exam covers material that is usually taught in a one-semester introductory course in marketing. These classes are usually known as Basic Marketing, Introduction to Marketing, Fundamentals of Marketing, Marketing, or Marketing Principles. The exam concerns itself with how marketing works in society and within a firm, understanding consumer and organizational markets, planning marketing strategies, the marketing mix, marketing institutions. Other selected topics, such as international marketing, ethics, marketing research, services and not-for-profit marketing are also covered.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_single_image image=”21655″ img_size=”large” alignment=”center”][/vc_column_inner][vc_column_inner width=”1/2″][vc_empty_space height=”55px”][vc_column_text]The student is expected to have a basic knowledge of the trends that are important to marketing.

• economic/demographic
• social/cultural
• political/legal
• technological

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_cta h2=”We stand behind our courses with a money-back guarantee!” txt_align=”center” color=”white” add_button=”bottom” btn_title=”View Guarantee” btn_align=”center” add_icon=”top” i_icon_fontawesome=”fas fa-laptop-code” i_color=”custom” i_background_style=”rounded” i_background_color=”custom” i_size=”lg” css=”.vc_custom_1600366076084{background-color: #00abeb !important;}” i_custom_color=”#000000″ i_custom_background_color=”#e7e7e6″][/vc_cta][/vc_column][/vc_row][vc_row][vc_column][vc_hoverbox image=”21903″ primary_title=”” primary_align=”justify” hover_title=”Principles of Marketing” reverse=”true”]Marketing is profitably using the results of studying short term and long term needs of those who can pay for a one-time, or in most cases, a steady flow of service or product placement. In 2017 The New York Times described it as “the art of telling stories so enthralling that people lose track of their wallets.*

*https://en.wikipedia.org/wiki/Marketing[/vc_hoverbox][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_empty_space height=”15px”][vc_zigzag][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][thim-icon-box title_color=”#000000″ line_after_title=”” desc_content=”Questions? Not sure you can do it on your own? We are here to help every step of the way. A Facebook study group is available or you join the course Forum and study with other students. You will have access to free college courses, hundreds of videos, and a progress bar that will keep you on track! Your progress bar will fill in as you answer the questions correctly multiple times. When your progress bar reaches 90% you are ready for your exam. We guarantee it!” custom_font_weight_desc=”” read_more_target=”_self” link_to_icon=”” icon_type=”font-awesome” font_awesome_icon=”fas fa-headset” font_awesome_icon_size=”75″ icon_color=”#00abeb” title=”Support Available”][/vc_column][vc_column width=”1/2″][thim-icon-box title_color=”#000000″ line_after_title=”” desc_content=”Purchase the course or purchase a monthly subscription and have unlimited access to all CLEP™ test prep courses. You can access your course with any PC, tablet, or smartphone that has internet connectivity! If you need access to all our study courses you can purchase a monthly or annual subscription and have unlimited access to all CLEP, DSST, & ECE courses. When you purchase the annual subscription you get a FREE membership to our education discount club Making Education Possible.” custom_font_weight_desc=”” icon_type=”font-awesome” font_awesome_icon=”fas fa-globe” font_awesome_icon_size=”75″ icon_color=”#00abeb” title=”Unlimited Access”][vc_empty_space height=”8px”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”15px”][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://vimeo.com/124866491″ title=”Hundreds of Videos”][vc_row_inner][vc_column_inner width=”1/2″][thim-icon-box title_color=”#000000″ line_after_title=”” desc_content=”Our flashcard system requires you to really learn the answers. If you have learned an answer to a question so you can type it in, then you will be able to choose it from a multiple-choice list. You don’t need to know the answers to the flashcard questions when you start using SpeedyPrep…because our system will teach you the answers! After you type an answer to a question, the correct answer will appear, along with an explanation and sometimes a video. Read the answer and an explanation. You will encounter every question in your subject many times. With repeated study sessions, you will learn the correct answers.” custom_font_weight_desc=”” icon_type=”font-awesome” font_awesome_icon=”fas fa-thumbs-up” font_awesome_icon_size=”75″ icon_color=”#00abeb” title=”Gain Confidence”][vc_empty_space][/vc_column_inner][vc_column_inner width=”1/2″][thim-icon-box title_color=”#000000″ line_after_title=”” desc_content=”SpeedyPrep courses are completely self-paced. The average student has their subscription for three months. How long it will take you to earn 90% or more on your progress bar will depend on how often you study and how quickly you are able to learn your subject. As you go through your course, you will move more quickly through the material as you learn the answers. Some people hunker down and study hard over a few days or a week to complete their course and take their exams. It really will depend on your goals for completing your SpeedyPrep course and how soon you want to take your CLEP® exam.” custom_font_weight_desc=”” icon_type=”font-awesome” font_awesome_icon=”far fa-map” font_awesome_icon_size=”75″ icon_color=”#00abeb” title=”Flexibility”][/vc_column_inner][/vc_row_inner][vc_zigzag][vc_empty_space][vc_message]

CLEP™ Exam – 3 Credit Hours

[/vc_message][vc_column_text]The Principles of Marketing exam contains approximately 100 questions to be answered in 90 minutes. Some of these are pretest questions that will not be scored.

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