Principles of Marketing Course Structure

ROLE OF MARKETING IN SOCIETY: 8-13%

• Ethics
• Nonprofit marketing
• International marketing

ROLE OF MARKETING IN A FIRM: 17-24%

• Marketing concept
• Marketing strategy
• Marketing environment
• Marketing decision system
• Marketing research
• Marketing information system

TARGET MARKETING: 22-27%

A well-defined target market is the first element of a marketing strategy.

• Consumer Behavior
• Segmentation
• Positioning
• Business-to-business markets

MARKETING MIX: 40-50%

The Marketing Mix is the set of marketing tools that a company uses to accomplish its marketing objectives.

• Product and service management
• Branding
• Pricing policies
• Distribution channels and logistics
• Integrated marketing
  communications/Promotion
• Marketing application in e-commerce