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Section 1 3
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Lecture1.1
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Lecture1.230 min
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Lecture1.330 min
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Section 2 4
Module 1: Chapter 1 & 2
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Lecture2.1
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Lecture2.2
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Lecture2.330 min
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Lecture2.4
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Section 3 4
Module 2: Chapter 3 & 4
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Lecture3.1
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Lecture3.2
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Lecture3.330 min
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Lecture3.4
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Section 4 4
Module 3: Chapter 5 & 6
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Lecture4.1
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Lecture4.2
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Lecture4.330 min
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Lecture4.4
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Section 5 4
Module 4: Chapter 7 & 8
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Lecture5.1
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Lecture5.2
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Lecture5.330 min
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Lecture5.4
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Section 6 1
Quarter Exam 1 (CH 1-8)
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Lecture6.1
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Section 7 4
Module 5: Chapter 9 & 10
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Lecture7.1
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Lecture7.230 min
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Lecture7.330 min
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Lecture7.430 min
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Section 8 4
module 6: Chapter 11& 12
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Lecture8.1
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Lecture8.230 min
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Lecture8.330 min
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Lecture8.430 min
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Section 9 4
Module 7: Chpater 13 & 14
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Lecture9.1
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Lecture9.2
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Lecture9.3
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Lecture9.4
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Section 10 4
Module 8: Chapter 15 & 16
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Lecture10.1
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Lecture10.2
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Lecture10.3
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Lecture10.4
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Quarter Exam 1 (CH 1-8) 1
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Lecture11.1
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Section 11 4
Module 9: Chapter 17 & 18
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Lecture12.1
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Lecture12.2
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Lecture12.3
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Lecture12.4
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Section 12 4
Module 10: Chapter 19 & 20
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Lecture13.1
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Lecture13.2
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Lecture13.3
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Lecture13.4
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Section 13 2
Module 11: Chapter 21 Intro and Tasks
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Lecture14.1
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Lecture14.2
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Section 14 4
Module 12: Chapter 22 & 23
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Lecture15.1
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Lecture15.2
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Lecture15.3
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Lecture15.4
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Section 15 1
Quarter Exam 3 (CH 17-23)
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Lecture16.1
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Section 16 2
Module 13: Chapter 24
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Lecture17.1
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Lecture17.2
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Section 17 4
Module 14: Chapter 25 & 26
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Lecture18.1
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Lecture18.2
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Lecture18.3
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Lecture18.4
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Section 18 2
Module 15: Chapter 27
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Lecture19.1
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Lecture19.2
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Section 19 4
Module 16: Chapter 28 & 29
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Lecture20.1
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Lecture20.2
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Lecture20.3
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Lecture20.4
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Section 20 1
Quarter Exam 4 (CH 24 - 29)
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Lecture21.1
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Section 21 1
Final Exam
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Lecture22.1
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Principles of Marketing Course Structure
ROLE OF MARKETING IN SOCIETY: 8-13%
- Ethics
- Nonprofit marketing
- International marketing
ROLE OF MARKETING IN A FIRM: 17-24%
- Marketing concept
- Marketing strategy
- Marketing environment
- Marketing decision system
- Marketing research
- Marketing information system
TARGET MARKETING: 22-27%
A well-defined target market is the first element of a marketing strategy.
- Consumer Behavior
- Segmentation
- Positioning
- Business-to-business markets
MARKETING MIX: 40-50%
The Marketing Mix is the set of marketing tools that a company uses to accomplish its marketing objectives.
- Product and service management
- Branding
- Pricing policies
- Distribution channels and logistics
- Integrated marketing
communications/Promotion - Marketing application in e-commerce